Twitch doesn’t publish a ton of user data.
Hopefully, you found these statistics interesting.
You made it! That’s the end of my list of Twitch user base facts and figures. Sources: BBC, The Guardian, CompareCamp, Business Insider, The Loadout, Twitch, Comparably, Business of Apps, Fortune The top 10 accounts on the platform registered more than $50 million in earnings. Assuming the data is legitimate, top streamers on Twitch earned $9.6 million during the past 2 years (from August 2019 to October 2021). Twitch experienced a data leak incident in October 2021, which included information on creator payouts. But Business of Apps estimates that expert streamers can make an average of $3000 to $5000 per month from the affiliate program, playing 40 hours a week.Īs for ad revenue, the average creator earns approximately $250 per month for every 100 followers they have. Naturally, income varies hugely from streamer to streamer. Twitch partnerships are for a more exclusive group of creators: only around 27,000 accounts have earned this status. The affiliate program allows eligible accounts to receive a split of all revenue generated from subscriptions, as well as enabling “cheers” – essentially a tipping system.Ĭriteria for joining the affiliate scheme relate to follower count and regularity of content – affiliates must have at least 50 followers and 500 total streaming minutes over at least 7 different days. What about creators on Twitch? They have two main ways of making money on the platform: through the affiliate and partner programs, and through ads. The average salary for those working at Twitch is $124,380.
But Nielsen-owned SuperData calculated total annual Twitch revenue at $1.54 billion. This is hard to assess precisely, given that a subscription to Amazon’s Prime service comes with a premium Twitch subscription. The other principal Twitch revenue stream is subscriptions. The ecommerce giant generated $13 billion from ads in 2020. However, it is still a tiny fraction of Amazon’s overall ad revenue. This has more than doubled from $102.5 million in 2017. Twitch brings in $231.8 million in annual advertising revenue. This came amid heavy rumors that Google was also in talks to buy the streaming service. In August 2014, Amazon purchased Twitch for $970 million. Sources: Statista, SullyGnome Twitch by the money On average, 4,408 channels are simultaneously broadcasting chat-based content. In total, streams with this tag attracted more than 2 billion hours of watch time. However, the “Just Chatting” category saw more growth on Twitch than any individual game last year. Twitch ranks 4th (after Youtube, Facebook, Instagram, Twitter) as the most commonly used social media platform among video gamers in the US. Sources: Alexa, Hosting Tribunal, YouTube, DataReportal Twitch as a social media preference among video gamers There are 4.8 billion active internet users around the world. While TikTok grew to 1 billion users in the space of just five years. And it boasts over 2 billion monthly active users. YouTube ranks second only to parent site Google for global web traffic. Nonetheless, Twitch is still unable to claim the top spot in the video-sharing rankings. For context, there are approximately 2 billion websites in total – so Twitch is in the top 0.000002%. In 2021, Twitch is ranked 37th globally for overall internet engagement. Sources: CNBC, The Verge, ARSTechnica, HBS, Business of Apps Ranked 37th: Global internet engagement Most recent figure (2021): 140 million visitors per month
Twitch launched in 2011 as a live streaming service focused on gaming and eSports.
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